The 5th China International Consumer Products Expo (CICPE) held in Haikou, South China's Hainan Province was a mega success with a sea of brands from a multitude of countries exhibiting their products. This year, The United Kingdom of Great Britain and Northern Ireland served as the guest country of honour for the expo and showcased leading British brands across several industries including fashion and health, one of which was renowned British footwear brand – Tricker's.
Tricker's, a brand founded in 1829 and still owned by the founding family, is known as one of Britain's oldest shoemakers. The Tricker's brand was awarded the prestigious Royal Warrant in 1989 by HRH The Prince of Wales, Prince Charles, and to present produces shoes for HM King Charles III.
The brand returned to expo this year with an impressive showcase of handcrafted footwear which comprised of a variety of shoes and boots. Understanding the need of the Chinese consumers, Tricker's presented their 2.0 series that caters to demand for soft, comfortable, and ultra-light footwear. Shoe care tutorials were part of their booth to help consumers better maintain and care for their footwear.
Tricker's is a partner of Melchers Group in China. By participating consistently in the CICPE, the brand shows its commitment to continue its presence and even expand within the Chinese market. Understanding the Chinese consumers’ love for personalised, high-quality products, the brand plans to continue leveraging its exceptional British craftsmanship quality and reputation in the footwear industry.
If you are interested in opportunities with us, contact us at: contact@melchers.de
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