Shanghai, 7 August 2025 — Danish bedding specialist Fossflakes A/S has partnered with Melchers Group, a multinational with deep roots in Asian markets, to jointly promote the Nordic Sleep brand across Greater China. This collaboration marks a key milestone in Fossflakes’ expansion strategy and includes the launch of Nordic Sleep’s flagship store on Tmall.
Founded in Denmark in 2005, Fossflakes A/S manufactures premium bedding products—including pillows and duvets—designed to enhance sleep quality. The company is renowned for its patented filling technology, which mimics the properties of down while offering superior breathability, support, durability, and ease of care.
Fossflakes A/S products are made in Denmark and certified to meet the highest safety and environmental standards, including European Class A standards for infant goods and the Oeko-Tex® Standard 100 Class I certification. These credentials reflect Fossflakes’ commitment to low allergenicity.
Melchers Group, headquartered in Germany since 1806, brings over two centuries of trading heritage and a robust sales infrastructure to the partnership. Operating across diverse industries—including healthcare, consumer goods, and industrial—Melchers provides tailored market entry and expansion services throughout Asia.
Melchers’ longstanding presence in China and deep understanding of local consumer behaviour make it a trusted partner for international brands seeking growth in the region. Melchers’ customer-focused approach and dedication to quality align seamlessly with Fossflakes’ brand values, laying a strong foundation for a synergistic collaboration.
The partnership is now fully underway. Visit the Nordic Sleep flagship store on Tmall, to explore their collection or read insights from the CEOs about the collaboration on the original post.
If you are interested in opportunities with us, contact us at: contact@melchers.de
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