News

Strategic Cooperation: Melchers Group & FREYWILLE

Melchers Group and FREYWILLE formalised a strategic joint venture, inaugurating a boutique at WF CENTRAL Beijing, enhancing operational efficiency and reinforcing commitment to China’s evolving luxury market.

Melchers and Innovint: Advancing Aircraft Interiors Through Strategic Collaboration

A strategic alliance: Melchers supports Innovint’s COMAC certification and market entry, merging German design with local representation to serve China’s growing aviation industry.

Melchers Group Showcases Strategic Insights at German Brands Day in Beijing

At German Brands Day, Melchers outlined Steiff’s market‑entry and localisation strategy, highlighting digital integration, AI‑driven marketing, and German‑Chinese collaboration to strengthen brand presence in China.

Melchers Group Appointed Asian Partner for THE X-RAY SOLUTION GmbH & Co. KG’s Industrial X-Ray Solutions

Melchers becomes authorised distributor of THE X‑RAY SOLUTION GmbH & Co. KG in Asia, driving industrial X‑ray inspection systems and accelerating tailored NDT solutions adoption across China and South Korea.

Melchers Group and interiorsDIRECT Form Strategic Partnership Focused on Asian Market Expansion

Melchers and interiorsDIRECT have forged a strategic partnership to deliver integrated aircraft cabin upgrade solutions, leveraging regional networks and technical expertise to expand across Asia’s growing aviation market.

Melchers Group and Fossflakes Forge Strategic Partnership: Nordic Sleep Debuts Flagship Store on Tmall in Greater China

Melchers and Fossflakes A/S have established a strategic partnership to expand Nordic Sleep across Greater China, launching a flagship Tmall store and leveraging Melchers’ regional expertise and infrastructure.

Webcast: The Rise of Korea’s Aerospace Ambitions  

South Korea’s aerospace ambitions accelerate with KASA’s 2025 budget expansion, strategic investments in launch vehicles, satellites, and lunar exploration, positioning the nation as a global aerospace powerhouse by 2045.

Thailand’s Vision to Become a Regional Aviation Hub

Thailand is advancing its vision to become Southeast Asia’s premier aviation hub, leveraging government support, infrastructure investment, and rising regional air traffic to drive growth in logistics and MRO services.

Melchers and Innovint Co-create a New Vision for Aircraft Interiors

Innovint, renowned for aviation excellence, strengthens its role in China’s industry through COMAC qualification, co‑creating with Melchers to advance innovation, safety, and new standards in aircraft interiors.