Singapore: Where European Enterprises Thrive

Singapore is a premier gateway for Asia market entry. This is because it offers European enterprises a stable, innovation-driven environment for SME internationalisation and expansion. Additionally, its strategic location, advanced infrastructure, and strong governance make it a preferred base for regional operations. Besides that, pro-business policies, efficient logistics, and a highly skilled workforce provide firms with a competitive edge. As a result of its reputation for reliability and openness, Singapore attracts enterprises seeking diversification, stronger market presence, and long-term regional partnerships.

  • Opportunities: Strategic Asia market entry hub, strong legal framework, skilled workforce availability, strong distribution management, regional logistics hub, diversification potential.
  • Challenges: High operational costs, intense regional competition, limited domestic market size, regulatory landscape, cultural adaptation.

Why Choose Melchers Singapore

Founded in 1954, Melchers Singapore was established to coordinate Melchers’ trade in Southeast Asia. Today, it serves as a strategic hub for European companies seeking effective Asia market entry and long-term expansion.

Located in Singapore’s well-connected business environment, our branch provides comprehensive services. We help firms derisk operations and optimise their logistics chain. Additionally, we support local subsidiary setups and joint ventures, ensuring lasting presence across diverse regional markets.

2026

present in Singapore

0

years expertise

After Sales & Technical Support
Maintenance & repair services | Spare parts supply | Technical support | Training & seminar
Business Development & Market Entry
Business advisory | Business models | Commercial set up | Local market assessment | Partner search
Corporate Services
Accounting | Company incorporation | Compliance (company / regulatory) | HR & payroll | Invoicing | Office space
Logistics & Sourcing
Contract negotiations | Quality control | Risk management | Supplier search | Warehousing
Marketing & Brand Services
Brand equity | Brand localisation | Content creation | Digital, retail & traditional channels | PR
Sales & Distribution
Agent & distributor services | Fulfilment | Import & export of goods | Sales representation | Trade show representation

Our industry coverage

Melchers Singapore supports a few key industries at branch level: Engineering and technology, healthcare and medical, as well as luxury and consumer goods. 

Engineering & Technology

Healthcare & Pharmaceuticals

Luxury & Consumer Goods

What we offer as a partner

Our longstanding presence in Singapore highlights our reliability as a partner for European firms pursuing internationalisation in Asia. This is because we balance efficiency with cultural understanding. As a result, businesses adapt seamlessly to regional requirements while maintaining compliance, control, and operational agility. Think of us as your outsourcing partner for business expansion. 

  • Regional expertise  
    We bring decades of experience guiding European companies through complex Asian market entry. Our knowledge supports long-term expansion across diverse markets. 
  • End-to-end services  
    We provide comprehensive support, from product sourcing and marketing to distribution management and after-sales service. As a result, this integrated approach ensures efficiency at every stage. 
  • Trusted distribution partner  
    Our logistics and distributor management deliver reach and reliability. Therefore, clients benefit from consistent performance across Asian markets. 
  • Flexible business models  
    We offer agent, delegate, joint venture, and subsidiary structures. As such, companies can select the framework that best fits their strategy. 
  • Risk mitigation & strategic support  
    We reduce operational risk through tailored strategies, back-office services, and resource optimisation. With that, firms gain confidence and control in new markets. 
Quick guide: How Melchers supports business expansion in Singapore

Melchers combines global trading capabilities with local market knowledge. In addition, we provide tailored solutions for SME internationalisation. As a result, firms achieve seamless expansion through proven strategies and reliable networks. 

We deliver end-to-end services, including distribution management, logistics optimisation, and back-office support. We manage regulatory complexity, resourcing challenges, and operational risks too. Therefore, companies can enter new markets with confidence and reduced risk.

We offer product sourcing, marketing, after-sales support, and trade show participation. These services help firms build stronger customer relationships. As a result, businesses gain long-term growth opportunities. 

Yes. We provide agent, delegate, joint venture, and subsidiary structures. Therefore, companies can select the framework that best aligns with their Asia strategy. 

We guide firms through Singapore’s legal, tax, and trade frameworks. In addition, we support certifications, import/export documentation, and industry-specific regulations. Therefore, businesses can maintain compliance while expanding operations.