Events

Melchers supports DACH firms and European businesses with internationalisation and expansion across Asia, combining global trading expertise with local execution. As part of our brand solutions, we participate in a range of events to strengthens visibility and accelerates market entry.

Trade shows, exhibitions, expos, keynote engagements, and sponsored activations offer direct access to decision‑makers actively seeking solutions. These platforms maximise brand exposure, generate qualified leads, and drive faster buyer decisions. Our services include booth design and management, local logistics coordination, and on‑site support delivered through trusted partners across Asia. Melchers secures speaking opportunities, sponsor events, and integrate these activations with booth strategy to amplify engagement and increase media coverage.

Physical events remain vital for product demonstrations, relationship building, and market intelligence. Face‑to‑face interaction provides tangible validation, shortens sales cycles, and delivers real‑time insights that inform pricing, distribution, and localisation strategies, converting interest into measurable commercial outcomes. Here are some Melchers events where you can meet and speak with some of our industry experts or brand principals.