Marktentwicklung

Geschaeftsmoeglichkeiten

Industrie Trends

Marktentwicklung

Geschaeftsmoeglichkeiten

Industrie Trends

Marktentwicklung

Melchers und Innovint: Weiterentwicklung von Flugzeuginnenausstattungen durch strategische Zusammenarbeit

A strategic alliance: Melchers supports Innovint’s COMAC certification and market entry, merging German design with local representation to serve China’s growing aviation industry.

Webcast: Der Aufstieg der koreanischen Luft- und Raumfahrtambitionen

South Korea’s aerospace ambitions accelerate with KASA’s 2025 budget expansion, strategic investments in launch vehicles, satellites, and lunar exploration, positioning the nation as a global aerospace powerhouse by 2045.

Thailands Vision: Ein regionales Luftfahrt-Drehkreuz werden

Thailand is advancing its vision to become Southeast Asia’s premier aviation hub, leveraging government support, infrastructure investment, and rising regional air traffic to drive growth in logistics and MRO services.

Melchers und Innovint gestalten gemeinsam eine neue Vision für Flugzeugkabinen

Innovint, renowned for aviation excellence, strengthens its role in China’s industry through COMAC qualification, co‑creating with Melchers to advance innovation, safety, and new standards in aircraft interiors.

Lunar New Year – Das chinesische Neujahrsfest

Lunar New Year, or Spring Festival, spans fifteen days and represents China's most important holiday. During this festive season, many businesses close for extended durations, especially in the manufacturing industry.

Melchers-Wintersteiger-Partnerschaft in der boomenden Eis- und Schnee-Industrie in China

Melchers and Wintersteiger are capitalising on China’s booming ice and snow industry, introducing advanced ski equipment, rental systems, and personalised services to strengthen their strategic partnership and support market growth.

Der Wandel des chinesischen Marktes für Medizinprodukte

China’s medical device market is undergoing rapid transformation, driven by regulatory reforms, innovation, and rising healthcare demand, with Melchers supporting international companies to navigate opportunities and challenges.

Auf dem südostasiatischen Markt Fuß fassen: Influencer oder Prominente

Breaking into Southeast Asia requires tailored strategies, balancing influencer and celebrity endorsements, leveraging social media platforms, and aligning brand positioning with local consumer preferences, competitor approaches, and market-specific cultural dynamics.

Social Media Marketing in Südostasien

Social media marketing in Southeast Asia requires localisation, platform-specific strategies, and influencer engagement, enabling brands to connect authentically with diverse consumer bases and drive growth across rapidly evolving digital markets.

Tik Tok Shop – Sozialer E-Commerce

TikTok Shop disrupts traditional e-commerce by integrating seamless shopping within social media, leveraging targeted content, interactive tools, and community-driven engagement to transform consumer behaviour and brand strategies.