Industrie Trends

Geschaeftsmoeglichkeiten

Industrie Trends

Marktentwicklung

Geschaeftsmoeglichkeiten

Industrie Trends

Marktentwicklung

Webcast: Der Aufstieg der koreanischen Luft- und Raumfahrtambitionen

South Korea’s aerospace ambitions accelerate with KASA’s 2025 budget expansion, strategic investments in launch vehicles, satellites, and lunar exploration, positioning the nation as a global aerospace powerhouse by 2045.

Thailands Vision: Ein regionales Luftfahrt-Drehkreuz werden

Thailand is advancing its vision to become Southeast Asia’s premier aviation hub, leveraging government support, infrastructure investment, and rising regional air traffic to drive growth in logistics and MRO services.

Exquisites Luxus-Shopping-Erlebnis mit The ShowCase und Melchers

The ShowCase and Melchers revolutionised luxury retail in Greater China with a high-tech portable studio system, enhancing online shopping experiences for watches and jewellery through advanced technology.

Produktschulung von Showcase – ein voller Erfolg

The Showcase, with Melchers, conducted successful product training across Shanghai, Macau, and Hong Kong, highlighting ShowCase's advanced technology features in luxury retail sectors.

Melchers-Wintersteiger-Partnerschaft in der boomenden Eis- und Schnee-Industrie in China

Melchers and Wintersteiger are capitalising on China’s booming ice and snow industry, introducing advanced ski equipment, rental systems, and personalised services to strengthen their strategic partnership and support market growth.

Der Wandel des chinesischen Marktes für Medizinprodukte

China’s medical device market is undergoing rapid transformation, driven by regulatory reforms, innovation, and rising healthcare demand, with Melchers supporting international companies to navigate opportunities and challenges.

Auf dem südostasiatischen Markt Fuß fassen: Influencer oder Prominente

Breaking into Southeast Asia requires tailored strategies, balancing influencer and celebrity endorsements, leveraging social media platforms, and aligning brand positioning with local consumer preferences, competitor approaches, and market-specific cultural dynamics.

Social Media Marketing in Südostasien

Social media marketing in Southeast Asia requires localisation, platform-specific strategies, and influencer engagement, enabling brands to connect authentically with diverse consumer bases and drive growth across rapidly evolving digital markets.

Tik Tok Shop – Sozialer E-Commerce

TikTok Shop disrupts traditional e-commerce by integrating seamless shopping within social media, leveraging targeted content, interactive tools, and community-driven engagement to transform consumer behaviour and brand strategies.

Krise am Roten Meer – Auswirkungen auf die Handelsindustrie

The Red Sea crisis has severely disrupted global trade, with rerouted shipping increasing costs, delays, and emissions, while heightened security risks and port congestion compound operational and economic challenges.