Events

FREYWILLE stärkt Präsenz in China: Exklusive Partnerschaft mit der Melchers Gruppe

Melchers Group and FREYWILLE formalised a strategic joint venture, inaugurating a boutique at WF CENTRAL Beijing, enhancing operational efficiency and reinforcing commitment to China’s evolving luxury market.

Melchers Gruppe präsentiert strategische Einblicke beim German Brands Day in Peking

At German Brands Day, Melchers outlined Steiff’s market‑entry and localisation strategy, highlighting digital integration, AI‑driven marketing, and German‑Chinese collaboration to strengthen brand presence in China.

Webcast: Der Aufstieg der koreanischen Luft- und Raumfahrtambitionen 

South Korea’s aerospace ambitions accelerate with KASA’s 2025 budget expansion, strategic investments in launch vehicles, satellites, and lunar exploration, positioning the nation as a global aerospace powerhouse by 2045.

Kundenbeziehungen stärken: Melchers Thailand veranstaltet spannendes Händlerseminar in Bangkok

Melchers Thailand’s Scientific Division hosted a successful dealer seminar in Bangkok, showcasing leading global brands, fostering client engagement, and driving revenue through hands-on product demonstrations and promotional sales initiatives.

Die Rückkehr von Tricker’s zur CICPE 2025

Tricker’s highlighted its craftsmanship at the 5th CICPE in Haikou, unveiling lightweight footwear innovations, offering shoe care tutorials, and reinforcing its strategic commitment to the Chinese market.

Exquisites Luxus-Shopping-Erlebnis mit The ShowCase und Melchers

The ShowCase and Melchers revolutionised luxury retail in Greater China with a high-tech portable studio system, enhancing online shopping experiences for watches and jewellery through advanced technology.

Lunar New Year – Das chinesische Neujahrsfest

Lunar New Year, or Spring Festival, spans fifteen days and represents China's most important holiday. During this festive season, many businesses close for extended durations, especially in the manufacturing industry.

Produktschulung von Showcase – ein voller Erfolg

The Showcase, with Melchers, conducted successful product training across Shanghai, Macau, and Hong Kong, highlighting ShowCase's advanced technology features in luxury retail sectors.

Melchers Asia Senior Managers Meeting in Bangkok

Melchers Asia Senior Managers convened in Bangkok, discussing IT integration, ESG responsibilities, compliance frameworks, and strategies for market expansion, product portfolio enhancement, and sustaining competitiveness across diverse Asian business landscapes.

Melchers Thailand erwirbt Scientific Business Division

Melchers Thailand has acquired the Scientific Business Division from Jebsen & Jessen Technology, integrating its experienced team to strengthen customer service and deliver enhanced scientific solutions across Thailand.